In front of many choices, customers will choose the electronics store that brings them the most benefits and meets the needs of customers the most. So, it can be said that customers are the key for every business to survive and develop. Thus, businesses will be able to access the leading customer information management software in the market without spending extra money on hardware or software. CRM brings high efficiency to businesses in managing warehouses and retail points, in order to help businesses save costs, especially CRM software is easy to use, free support and unlimited time. Therefore, investment in effective CRM software will continue to grow in the future. customer needs to improve the competitiveness of your business with competitors. Research on customer satisfaction is a very important job and should be done regularly to have solutions to strengthen relationships, create closeness, stick with customers, better understand about customer satisfaction. For successful research, it is necessary to clearly define how the research is done, where the research process begins and which methods to apply to that process step to produce correct and practical results. Through the analysis of CRM system at Thien Hoa, it is necessary to determine the research method and research purpose to manage customer relationships more effectively because customers are the factors that bring profits to businesses. When using CRM has brought Thien Hoa increased revenue when applying CRM no. Analyze which CRM system is suitable for Thien Hoa and which benefits for Thien Hoa. The research topic is studied from documents on CRM system and analyzed the process of formation and development of CRM, to see that the benefits of CRM change over time. This study aims to highlight the problem of the formation and development of CRM system in Thien Hoa.
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